RECAP: BAMBOO GROUP AT THE MOBILE WORLD CONGRESS 2017
RECAP: BAMBOO GROUP AT THE MOBILE WORLD CONGRESS 2017
06 March 2017
For the fourth year in a row Bamboo Group took part as an exhibitor in the GSMA Mobile World Congress, held in Barcelona, 27 February - 2 March 2017.
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IS A/B TESTING A GOOD IDEA FOR A BRANDED iPAD APP?
IS A/B TESTING A GOOD IDEA FOR A BRANDED iPAD APP?

After conducting ŠKODA LittleDriver split testing experiment, our team found out that changing the App Store screenshots had a significant impact on the number of downloads.

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CAN APP PREVIEW ATTRACT DOWNLOADS TO An APP?
CAN APP PREVIEW ATTRACT DOWNLOADS TO An APP?

The case study proves that app video preview can be an amazing tool that can lead to more educated and engaged users thereby boosting app retention.

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