Our Christmas gift for you and Mr. Claus
A Very Special Santa's Sleigh HMI UX/UI Design Project
The Story
We challenged ourselves to figure out how to structure our automotive software design approach
into human-machine interaction language for the most unusual and probably the most import
transport in the world - Santa’s Sleigh.
Information Architecture
Knobs, buttons, and gauges are increasingly taking a backseat to high-definition screens and
digital clusters in new cars so Santa will have a large coast-to-coast screen.
Head-up-display (HUD)
Safety comes first. Designers decided to add a Head-up display shaped by Augmented Reality features.
The HUD is enriched with a layer of information right on the streets in front of the sleigh.
The device reduces dangerous distractions by displaying essential information, such as speed and
navigation, directly in the driver’s line of sight onto the windshield.
Digital cluster
According to general principles of automotive HMI design primary information must be
located directly in the field of driver’s vision. We put key performance indicators
like speedometer, “state” of reindeers, and drive mode right in the center of the
screen to help Santa focus on vital signs first.
Productivity and Navigation
Secondary and third-level information must be placed on the periphery of the screen.
Grouping the data that belongs to route tracking and performing a current task will
help Santa perceive the most important data. It also cleans up the screen visually,
making it easier for Mr. Claus to absorb information.
Infotainment
Music, radio and messaging are considered to be third-level information for HMI but
vital for an autonomous driving mode. We thought Santa would need some Jingles all
the way and communication with Mrs. Claus while making kids happy and paid equally
large space for infotainment.
Controls
Physical buttons create user experiences that are more intuitive and less reliant on Santa taking
his eyes off the track. We grouped some controls related to driving and comfort during the ride to
reduce driver's distraction and mental load.
Merry Christmas and a Happy New Year!
from Bamboo Apps team.
About Bamboo Apps
Bamboo Apps offers comprehensive agile software development and design services that enable OEMs
and mobility companies to launch and support connected car services, infotainment products
and mobile apps including proofs of concept, R&D, with various 3rd party integrations.
Love the project?
Bamboo Apps has relevant resources, capacity, and expertise to deliver similar or custom design
project as well as support you with a curated development team.