UX/UI Design for Intelligent Accident Detection & Management App

Transforming businesses through transformed user experience

Concierge service

Automated detection of an accident, a dispatcher who serves as a first responder and gathers critical information about the severity of the collision.

Crash advisor

Fast and accurate crash reporting, smart accident type-based forms aligned with the CRMs of insurance companies.

Crash resolver

Request for a tow truck, search & booking of a service center, order of a replacement car.

The assistant automatically detects an accident and immediatley notifies a driver. To avoid confusion and loss of time in a stressful situation, the system locks the other functionality of the companion app and guides a driver through a predefined path.

Crash reporting forms are generated based on the type of an accident and aligned with the claim forms of insurers. Forms capture all the neccessary information, including the photos of the damage. This allows for accurate gathering of crash data within 2 - 3 minutes.

After sending an accident report, user can find and book a service center and a replacement car nearby.

Services & expertise provided

Research & ideation

Based on competitor analysis, and data research Axitech's mockups were revised, new UX features were suggested.

Wireframing

On the wireframing stage, the navigation, hierarchy, and interactions between functional parts of the app were re-thought. User journey maps were updated.

Prototyping

For an app prototype, we delivered the UX that provided a driver with a straightforward path allowing to manage post-accident procedures fast and effectively.

Integration

We developed a framework for seamless integration of accident management functionality into existing customer apps provided by automotive companies.

Benefits

For drivers

Instant access to emergency services and roadside assistance
A predefined userpath helping to avoid confusion
Smart accident reports

For businesses

Meeting consumer demand for safety-first functionality
Unlocking new car data monetization opportunity
Upsale of connected services

Expert's opinion

John Strutton

Head of Product - Axitech

"Historically, the product-forward approach was dominant in automotive because seeking immediate feedback in large-scale engineering is very challenging. However, as the focus of the connected car businesses is shifting to creating engaging user experiences through software, there is an emerging need to focus on the customer, because it’s a key source of competitive advantage."